Sell your Vancouver or Tri-Cities area house
Are you ready to sell your Vancouver or Tri-Cities area house? When it comes to selling real estate, selling psychology is always going to be a relied upon strategy. It’s in your best interest as a seller to continually send your potential buyers the kind of messages that reinforce their positive impression of your house. You are always sending them signals one way or another, so why not take a few minutes to learn more about how to ensure you are sending the right signals?
Knowing what kind of signal to send starts with knowing your buyer, really knowing them. This isn’t about stereotyping people, it’s about educating yourself as a seller about your areas demographics. A few things to look into:
- Does your area have more singles or families purchasing homes?
- Are buyers younger, middle aged, or older?
You want details like these so that you can imagine the story of your potential buyer. Try to think of what they are going through right now and why they are in the market to buy a home. If you can do that, then you are going to know that they are looking for and start to know how to send them those all-important secret messages.
Clutter tells a buyer that they are intruding
One thing you don’t feel when you feel like you are being intrusive is comfortable. No one makes an offer on a house they do not feel comfortable in. Having personal items and clutter about gives off a vibe that people don’t want to be around. Instead, you want them to picture themselves here, which requires making them feel comfortable. So consider keeping things like paperwork, fridge pictures, larger portraits, trophies, and other personal items out of site when showing the home. Doing so can really help invite buyers to more freely imagine themselves living there.
Take Time Preparing Your Home
Buyers get turned off when they see a house that needs tons of changes to be ready. They prefer something that looks and feels move-in ready. So if you are showing to an older couple, prepare the home as well as you can to make it easy for them to imagine themselves in it. Consider making quick and easy changes like taking down big posters of Disney characters in favor of a potted plant.
Conversely, families with children won’t take to a back yard with a nice cacti arrangement the way they would one with a BBQ and picnic table.
Give Each Room a Purpose
It’s not uncommon to have a room that is both an office and a guest bedroom, or one that is both a playroom and a gym. This makes good practical living sense. Selling psychology teaches us, however, that sellers find such dual-purpose rooms to be confusing and at times even overwhelming. It’s easy for someone to imagine themselves in an office or gym when that’s how the space is defined. However, when it comes to other uses for a room, it’s best to let them imagine that on their own rather than try to show them two at once.
Stage and Show
After talking through these tips, it should be a bit more obvious now why staging is such an essential step when showing a house. It’s critical if you want a fast sale at your target price. Remember the keys to a successful staging:
- Disorder can give off a vibe that can, for different reasons, turn a buyer against a home.
- When people see issues in plain sight, they wonder what other issues there are they cannot see.
- Know who you are staging for so that you can present the home in a way that is easy for them to imagine living in it.